Privacy Policy
Last updated: June 2025
LucrumTech ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains what data we collect, why we collect it, and your rights under the General Data Protection Regulation (GDPR) and the ePrivacy Directive.
LucrumTech is an AI-first product and engineering company headquartered in Berlin, Germany, operating within the European Union. Contact: hello@lucrumtech.com
We collect data only when you explicitly consent to it. This may include: browsing behaviour (pages visited, session duration, referral source) collected via Google Analytics 4 — only if you accept Analytics cookies; and preferences such as your chosen language and colour theme, stored locally in your browser.
We process your data based on your freely given, specific, and informed consent (Article 6(1)(a) GDPR). You may withdraw this consent at any time. Strictly necessary data (e.g. session cookies required for the site to function) is processed under our legitimate interest in operating a secure and functional website.
If you accept Analytics cookies, we use Google Analytics 4 (GA4) to understand how visitors interact with our website. GA4 collects anonymised data including pages visited, session duration, device type, and general geographic location (country/city level). No personally identifiable information is collected. Data is processed by Google LLC under a Data Processing Agreement compliant with GDPR. Google may transfer data to the United States under Standard Contractual Clauses. Retention period: 14 months. You can opt out of Google Analytics across all websites at: tools.google.com/dlpage/gaoptout
We use cookies and similar local storage technologies. See the table below for details. Your preferences are stored in your browser's localStorage under the key "lt_cookie_consent". No cookies are set before you provide consent.
We do not sell, rent, or trade your personal data. We share data only with Google LLC (Analytics provider) when you have consented to analytics cookies. No other third parties receive your data from this website.
Analytics data is retained for 14 months in Google Analytics, after which it is automatically deleted. Preference data (language, theme) is stored locally in your browser and is never sent to our servers. You can clear this data at any time by clearing your browser's local storage.
Under the GDPR you have the right to: access the personal data we hold about you; request correction of inaccurate data; request deletion of your data ("right to be forgotten"); withdraw consent at any time without affecting the lawfulness of prior processing; lodge a complaint with your local supervisory authority. To exercise any right, contact us at hello@lucrumtech.com.
Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately.
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this page. Continued use of the website after changes constitutes acceptance of the updated policy.
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
| lt_cookie_consent | Necessary | Stores your cookie preferences so the consent modal does not appear on every visit. | Persistent (localStorage) |
| lt_lang | Preferences | Remembers your selected language. | Session (sessionStorage) |
| lt_theme | Preferences | Remembers your selected colour theme (dark/light). | Session (sessionStorage) |
| _ga, _ga_* | Analytics | Google Analytics 4 — tracks unique visitors and session behaviour. Set only with your consent. | 13 months |
You can update your cookie preferences at any time by clicking the button below. This will reopen the cookie consent panel.
For any privacy-related questions or to exercise your rights, contact us at hello@lucrumtech.com. We will respond within 30 days.
We use cookies to enhance your experience, analyse site traffic, and personalise content. You control exactly what we collect.
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